Who is primarily associated with the concept of dramaturgical analysis?

The concept of dramaturgical analysis is primarily associated with Erving Goffman, a sociologist known for his innovative approaches to understanding social interaction. Goffman's dramaturgical perspective likens social interactions to a theatrical performance, where individuals take on roles and present themselves in ways that are intended to influence the perception of others. This metaphor helps to illustrate how people manage impressions in everyday life, akin to actors performing on a stage.

Goffman's work emphasizes the significance of context, setting, and audience in shaping social behavior, underscoring that individuals often adjust their 'performances' depending on the social setting and the people around them. By focusing on the presentation of self and the roles individuals play in various social situations, Goffman's analysis provides a valuable lens through which to examine the complexities of human interaction and identity. This approach is central to understanding concepts of social identity, roles, and the construction of reality in social contexts.