What is one of the main impacts of mass media on individuals?

Prepare for the University of Toronto SOC100 Introduction to Sociology I – Sociological Perspectives test. Study with quizzes and detailed explanations. Ensure success!

Mass media plays a crucial role in shaping individuals' understanding of global events. Through various platforms such as television, newspapers, and digital news outlets, mass media provides information and narratives that help people make sense of the world beyond their immediate surroundings. This exposure to diverse perspectives and issues fosters awareness about international affairs, social movements, and cultural differences, allowing individuals to form more informed opinions and engage in discussions regarding these topics.

Mass media serves as a primary source of information, influencing public perception and understanding by highlighting certain events over others, shaping how and what people think about those issues. By consuming a range of media content, individuals gain insight into global challenges, successes, and issues, which can lead to increased empathy and a sense of global citizenship. This impact is significant as it can drive social change, mobilize communities, and encourage collective action around shared concerns.

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